Number 41 Media Then and Now

SureSlim Canada Launched

Victoria - November 17, 2003 - Number 41 Media, a leading Web design and development firm, today launched the redesign of the SureSlim Canada Web site [www.sureslim.ca].

The new site is the result of a focused Web strategy developed by Number 41 Media to establish SureSlim Canada as the country’s leading provider of research-based weight-loss and wellness programs. The new SureSlim Canada Web strategy required a redefinition of the site’s information architecture and a dramatic shift in the tone of the design and content.

Number 41 Media developed new informative text for the site emphasizing the SureSlim program’s health benefits, scientific basis, and numerous real-life success stories. In tandem, Number 41 Media’s designers created a Web site that incorporates elements of SureSlim Canada’s established brand into an inviting and professional design.

“The key to the SureSlim Web site is our focus on coordinating meticulous design with content delivery,” said Janet Cho, Number 41 Media’s account manager for the project. “A great looking site with lots of relevant information can go a long way toward instilling new customers with a sense of trust and security.”

About SureSlim Canada

The first SureSlim Wellness Clinic was opened in South Africa in 1996 by Petro and Calvin Tulloch. Now more than 120 SureSlim Wellness clinics worldwide have helped over 150,000 clients achieve and maintain dramatic and permanent weight loss. Gerald and Glynda Raath, master franchise owners for SureSlim Canada, enrolled overseas in the SureSlim program during 1998. Together they lost 120 lbs and have successfully kept the weight off. Thrilled with their own success and determined to bring the revolutionary SureSlim program to Canada, the Raath’s opened Canada’s first SureSlim Clinic in Victoria in 2000. Since then, five more clinics have opened in North Vancouver, Calgary South, Sunridge (Calgary), and Hamilton. More than 2,000 Canadians have now experienced dramatic weight loss through these clinics.

About Number 41 Media Corporation

Founded in 2000, Number 41 Media has quickly established a reputation for delivering exemplary, innovative, and cost-effective technology and communications solutions. We have built committed, long-term business relationships with more than 75 clients in B.C.’s corporate, government, and non-profit sectors. Our client-centred adaptive development process is one key aspect of our continued success; our multidisciplinary team of professional programmers, designers, Web strategists, information architects, project managers, writers, account managers, and network technicians is another. We strive to deliver intelligent technology that goes beyond answering our clients’ immediate needs toward helping them achieve their goals.

Media Contact:
Charles Haigh Charles Haigh
Director, Business Development
Number 41 Media Corporation
101-3045 Douglas Street
Victoria BC V8T 4N2
Tel: 250 414 0410
Fax: 250 414 0411

News for 2003