Number 41 Media Then and Now

Rogers’ Chocolates Launched

Victoria - November 10, 2003 - Rogers’ Chocolates [www.rogerschocolates.com] revealed the newest incarnation of its successful e-commerce Web site designed by Number 41 Media. Since 1999, Rogers’ Chocolates has retained Number 41 Media’s strategy consulting, design, and application development services to ensure their Web site remains one of the best retail sites on the Internet.

“Once again, Number 41 Media’s design and development instincts are right on,” said Kate Phoenix, Rogers’ Chocolates director of sales. “The new site looks fantastic and works even better. It should make for a great Christmas season.”

This year, as part of a long-term strategy of re-investment into the development of their e-commerce solution, Rogers’ Chocolates wanted to improve the usability of the site and update its branding scheme.

Following extensive consulting, industry research, and usability analysis and testing, Number 41 Media developed a set of functional specifications that incorporate the best of the existing Rogers’ Chocolates site into a more refined, even easier-to-use solution.

“This redesign was all about usability. We wanted to make shopping at Rogers’ Chocolates as easy as possible for every user,” said Number 41 Media Account Manager Charles Haigh. “The new site also does a better job of promoting products, making sales, and conveying the Rogers’ Chocolates brand.”

After eight years online, the Rogers’ Chocolates site was beginning to sprawl. The new scalable information architecture developed by Number 41 Media organizes Rogers’ Chocolates’ content into clear, intuitive sections. Each section is designed to promote a successful shopping experience that satisfies both new and experienced Rogers’ Chocolates users. In particular, the new Shop Online section containing Rogers’ Chocolates’ online catalogue underwent a dramatic re-engineering. The result makes for easier browsing and item selection. Number 41 Media’s commitment to developing reliable, open-source commerce solutions continues to make the Rogers’ Chocolates Web site both world class and cost effective.

The site’s new look and feel is a patently Rogers’ Chocolates twist on established e-commerce standards. The simplified template focuses on showcasing Rogers’ Chocolates exemplary line of products. Changes in the imagery of Rogers’ Chocolates print marketing campaigns are reflected in the new site to ensure consistent branding. The subtle design of the site is sure to have enduring appeal.

With the smooth launch of the new site in mid-November, Rogers’ Chocolates is ready for what they forecast will be their busiest online season ever.

About Rogers’ Chocolates

Rogers’ Chocolates was established in 1885 by Charles “Candy” Rogers. Since 1903, the company has operated from heritage buildings on the historic Government Street in Victoria, B.C. As one of Canada’s premiere chocolate makers, Rogers’ has received international recognition for quality products and distinctive packaging. Rogers’ Chocolates can be found in five Rogers’ storefront locations in British Columbia. As well, they are featured in many fine retail locations across North America.

About Number 41 Media Corporation

Founded in 2000, Number 41 Media has quickly established a reputation for delivering exemplary, innovative, and cost-effective technology and communications solutions. We have built committed, long-term business relationships with more than 75 clients in B.C.’s corporate, government, and non-profit sectors. Our client-centred adaptive development process is one key aspect of our continued success; our multidisciplinary team of professional programmers, designers, Web strategists, information architects, project managers, writers, account managers, and network technicians is another. We strive to deliver intelligent technology that goes beyond answering our clients’ immediate needs toward helping them achieve their goals.

Media Contact:
Charles Haigh Charles Haigh
Director, Business Development
Number 41 Media Corporation
101-3045 Douglas Street
Victoria BC V8T 4N2
Tel: 250 414 0410
Fax: 250 414 0411

News for 2003